ChannelChief
Call Plays from a
Position of Knowledge
ChannelMarketing
Prove Attribution at
Every Touchpoint
ChannelSales
Match Resources and Needs
Like Never Before
Information Technology
Gain Efficiencies — Without
all the Uncertainties
RevenueOperations
Gain Clarity Between Sales and Marketing
Partner Enablement
Partner relationships aren’t built overnight, but they can be improved with a positive portal experience. Drive partner engagement with customized experiences, while providing the analytics and flexibility you need to adapt your partner program as quickly as the channel changes.
Zift’s channel platform helps you:
- Grow your partners and improve partner relationships with training, searchable collateral, a better lead and deal registration experience, onboarding, and success plans.
- Seamlessly create and update dynamic custom portal pages without any code. With drag and drop technology and easy to use templates, you can create as many visually interesting pages as you need to drive engagement to the platform.
- Deliver timely, interactive training to upskill partners and keep them up-to-date with your current offerings.
- Make it easy for partners to get the right playbooks, data sheets, and solution guides. Filter content so that it only appears for the partners who sell that particular product. Additionally, package content about the same subject in one folder for quick access.
Channel Chief
We get it: As a Channel Chief, you’re constantly playing offense or defense. You’re either having to connect the dots that tie Marketing and Sales success together or you’re having to justify your spend. The good news? Either way, you’ll find Zift to be the perfect teammate.
By helping you keep an active pulse on your channel program, Zift lets you:
- Measure the specific metrics most important to your organization (everything from channel profitability and margins to key partner metrics, like cost of acquisition, retention and turnover rates)
- Uncover previously elusive channel insights about your pipeline and program performance from both internal and partner systems
- Achieve true transparency thanks to extensive drill-down capabilities that provide critical perspectives on partner activities and pipeline builds
- Shape or shift go-to-market (GTM) and route-to-market (RTM) strategies and tactics
Channel Marketing
If you think the unwritten rules dominating today’s digital and social marketing landscape are dynamic, just wait until you see tomorrow’s. On second thought, don’t do that. Instead, launch Zift right now to seize control and future-proof your Channel Marketing through a platform that helps you:
- Accelerate rollouts and maintain partner engagement through fast-track content uploading and updating (and, in turn, ace the “recency + frequency + perceived value = content success” formula)
- Enable partners to create highly targeted single-touch or multi-touch campaigns that can be tracked, measured and adapted on-the-fly based on prospect responses
- Keep partners attentive and producing through an easy-to-use, data-rich, continuously updated Partner Portal
- Demonstrate precisely how your marketing activities link to deals through ZiftONE’s Deal Attribution reporting
- Maintain a consistent competitive edge against others battling for the same partner mindshare, no matter what new “digital mandates” are thrown your way
Channel Sales
Not every deal is equal, and getting your partners to focus on high-value pipeline activities can be a challenge when you’re having to fight for attention. Hesitate for just a moment, and the army of partner evangelists you’ve cultivated might switch allegiance to a competitor.
Fortunately, when you rely on Zift, you get exactly what you need to drive revenue through the channel, manage partner pipelines, execute field strategies, prep sales reports and much more:
- Activate partners by ensuring access to the right product portfolio information at the right time in the right way
- Equip your PAMs and CAMs with real-time data that enables them to invest more time collaborating and co-selling with partners who are trending behind established targets
- Make the most of quarterly business reviews (QBRs) with partners to shine a spotlight on what’s working — and point the right resources (timely buyer feedback, new strategies, additional support, etc.) to what’s not
- Deliver true transparency and accountability in your market development fund (MDF) allocations
- Connect with partners’ CRM systems to access valuable end-to-end insights from deal registration to close
Information Technology
ZiftONE was designed to ensure uptime and continuous performance for global partner programs, abide by their privacy needs and to meet the highest security standards.
Additionally, ZiftONE offers powerful out-of-the-box functionality. IT pros appreciate the control that Zift gives them in ensuring greater efficiencies (and fewer headaches) in application integration and software administration, in a platform with:
- A Developer Portal that enables users to bring their own integrations into our system via Zift’s open API
- Easy connections to your existing systems and tools, including CRM and SSO
- An implementation process that includes comprehensive training, so that your users won’t be relying on IT for help
- Hosting available in the US or Europe to meet the latest GDPR requirements
- Seven years of completing a Service Organization Control (SOC) 2 Type II audit with no exceptions
Revenue Operations
Directors and managers in Revenue Operations are under intense pressure to have greater pipeline visibility, drive process compliance, and optimize channel partner relationships. Top that with too many tools that need to be utilized – or existing ones lacking user adoption – and it’s not a surprise that alignment isn’t happening. The ZiftONE platform enables you to:
- Gain visibility into your pipeline data, as well as take actionable insights away
- Achieve – and maintain – data hygiene
- Share the content that your partners need in a single platform
- See where your leads are going, and then respond accordingly
