2015 SiriusView Points to Zift Solutions as Market Leader in Integration, Lead Management, Usability and Reporting
Research Triangle Park, NC – February 17, 2015
Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it was named by SiriusDecisions as the top vendor based on Overall Score in its evaluation report, “SiriusView: Channel Marketing and Management Platforms 2015.” The report compares vendors within the channel marketing and management (CMM) platform space and points to Zift as leader in Integration, Lead Management, Partner Usability and Reporting.
“Zift Solutions is proud to be recognized by SiriusDecisions as the leading CMM vendor in this new report and we are pleased with the high evaluation of our key differentiators,” said Ken Romley, CEO of Zift Solutions. “This SiriusView underscores the fact that, in an increasingly crowded market place, Zift’s expansive features and functionality set the bar higher for CMM platforms overall and consistently set Zift Solutions apart from the competition.”
Published by SiriusDecisions, the leading global B2B research and advisory firm, the SiriusView report summarized the capabilities and benefits of available CMM solutions as well as the key differentiators between the leading vendors. SiriusDecisions’ evaluations were based on vendor briefings and demos, in-depth surveys of each vendor, interviews with select customers, and data and information from SiriusDecisions client inquiries and benchmarks.
Zift Solutions received the highest Overall Score among the ranked CMM vendors and its customers represented the best mix of organization sizes from SMBs to Enterprise clients. Zift was specifically cited for its unique approach to integration, which allows suppliers to track and measure campaign performance by attributing leads to closed revenue. The company’s Embedded Access Apps (EAAs), which permit a bi-directional exchange of data (e.g. social posts, leads or co-branded templates), were noted for their ability to extend the core functionality of suppliers’ sales and marketing systems and increase partner engagement by allowing partners to work naturally within their existing technology environments (e.g. Salesforce.com, Microsoft Dynamics CRM, Sage CRM, Eloqua, Marketo, HubSpot and Pardot).
In addition to its powerful integration capabilities, Zift’s Lead Distribution Management received the highest ranking and was highlighted as a key differentiator, allowing suppliers to utilize their Marketing Automation Platform (MAP) and Sales Force Automation (SFA) systems to automatically assign and distribute leads as well as accurately track the progress of marketing campaigns and programs. Zift’s closed-loop reporting received the highest marks and its visibility into performance data was cited for its attractiveness to suppliers looking to measure return, drive program adoption and increase marketing effectiveness. The SiriusView report also noted that Zift’s CMM platform is very well suited to organizations that prefer a user-friendly interface for non-technical partners to build, execute and maintain campaigns, forms and landing pages.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.
