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Analyst report showcases companies that are innovating in sales and marketing techniques to help IT providers go to market more effectively.

Research Triangle Park, NC – August 01, 2013

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it has been included in the list of “Cool Vendors” in the Technology Go-to-Market report released by Gartner, Inc. The report focuses on vendors that provide technology that helps IT vendors get more value from their sales and marketing investments.

Zift Solutions delivers channel marketing automation that helps organizations improve the effectiveness of their channel partners and/or dealerships. The platform, used by more than 8000 organizations worldwide, automates key areas including co-branded marketing, collaborative selling and ROI analytics.

Each year, Gartner, Inc. identifies new Cool Vendors in the key technology areas and publishes a series of research reports highlighting those innovative vendors, their products and services.

“We are excited to be a cool vendor for technology go-to-market,” said Ken Romley, CEO of Zift Solutions. “Our technology powers the growth of channels for organizations around the world in a way that requires them to ask less of their partners, allowing partners to focus on the key areas where they provide value and ultimately deliver more.”

Some of the key recommendations sited in the report include:

  • Sales and marketing leaders at IT providers should investigate external (third-party) service providers that can augment internal processes to enhance brand recognition, sustain customer loyalty and drive revenue.
  • IT providers with a reasonable partner base size should assume they must bear the heavy lifting of end-to-end marketing execution through their channel. Realign investment away from partner-­controlled marketing toward integrated channel marketing automation, unless your channel has proved its ability to execute on your programs.
  • IT providers should link communication efforts to revenue opportunities for partners to increase urgency and follow through.

The full Cool Vendor report is now available on the Gartner webpage.

About Zift Solutions

Zift Solutions is transforming the way thousands of companies worldwide market by empowering indirect sales channels with the resources of national brands. For companies who sell services and products for their business partners, Zift provides a SaaS solution that allows their business partners to cost effectively deliver branded marketing on their behalf. This drives measurable increases in revenue while reducing marketing costs by over 50%. To learn more about Zift Solutions you can visit them online or join the conversation via the blog Channel Chatter or follow us on twitter @zift.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Research Document: Gartner “Cool Vendors in Technology Go-to-Market, 2013” by Tiffani Bova, Neil McMurchy, Hank Barnes, Kimberly Collins, and Ed Cordin, April 17, 2013