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Ken Romley to Speak on Best Practices for Automating Lead Distribution and Enabling Channel Partners to Turn Opportunities into Real Revenue

Research Triangle Park, NC – April 15, 2014

Zift Solutions, a leading provider of channel marketing automation solutions, today announced that CEO Ken Romley will present at Channel Focus, a technology industry event that brings together the IT and telecom industries’ most effective channel sales and marketing strategists. Romley’s upcoming session, “Beyond Leads: Enable Your Partners to Turn Opportunities into Real Revenue” will be held on Thursday, April 24 from 9:30-10:15 a.m. Zift Solutions will also serve as a sponsor for the event.

“After working with nearly 10,000 resellers in 130 countries, Zift Solutions has seen the challenges of today’s channel marketers first-hand and recognizes that passing leads to channel partners without the proper infrastructure diminishes lead value and undermines success,” says Ken Romley, CEO of Zift Solutions. “By automating lead delivery, reporting and ROI tracking, as well as enhancing the type and quality of lead data, channel marketers can establish a more collaborative and successful sales process.”

Romley’s session will examine how channel organizations can get the best returns on distributing leads by overturning manual processes and ending reliance on deal registration and Partner relationship Management (PRM) systems. He will explore the pressing need for suppliers to provide their channel partners with qualified leads along with the in-depth insight required to nurture leads through to close within the established systems partners, dealers, and distributors use daily. Attendees will see the impact of automatically delivering leads, complete with prospecting details, directly into their partners’ existing systems. They will also learn how automating lead delivery can provide visibility into the progress of the leads without increasing partner reporting requirements.

Zift Solutions is a proud sponsor of Channel Focus, which is the conference that defines strategies and tactics leading vendors are using to grow their business. Now in its 17th year, the conference has a strong reputation for sourcing the finest speakers, talking about how they are combining radical new thinking and proven strategies to successfully open up new channels, and redefine existing channel sales and marketing methods. This year’s event will be held April 23-24 at the Sheraton Phoenix Downtown Hotel in Phoenix, Arizona. Additional information regarding the event can be found here.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on twitter.