Our Position

Zift is the undisputed Enterprise Channel Management leader, with the largest partner ecosystem worldwide. Zift is also a treasure trove of channel and business intelligence with over 2B tracked data points you can use for analysis and benchmarking. More than 80 percent of channel chiefs rely on Zift because we know more about the channel – and do more to drive measurable channel success – than anyone else.

Our Approach

Zift sees the channel landscape – and real channel success — from an entirely different angle. We think bigger. And we know you don’t need another siloed point solution to plug into your tech stack. We’ll assess the current state of your channel program. Then we work together to create a highly-customized Channel Success Plan to ensure you meet your strategic goals with best practices, purpose-built tech, Channel Engagement services, data insight, training, focused workshops and more.

Our People

Zift’s strong global team has unmatched channel expertise. Before they joined Zift, our people lived and breathed channel. From former high-profile channel analysts and business leaders, to creative digital marketing experts and dedicated channel success and engagement managers, we have you and the channel covered. (Psst: We’ve got more people focused on engineering and R&D than most of our competitors employ across their entire company.)

Our Offering

We understand that building and supporting a channel program is far from simple. One-dimensional solutions can’t solve the complex challenges you are facing. With the first and only platform to integrate channel sales, marketing and operations, Channel as a Service scales easily to match the needs of your programs — and is built on a foundation of powerful services designed for channel success.

Related Resources


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Introduction to Creative Services


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CMM Data Sheet


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Ready to experience the Zift difference?

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