How do I incentivize channel partners?

Classic resellers often depended upon Sales Performance Incentive Funds (SPIF) to motivate salespeople. Today, partners are not motivated by product sales as much as by services wrapped around it. They seek guidance in maximizing each sale. Providing reusable engagement models they can customize helps them multiply sales. Help designing new managed services helps drive all-important monthly recurring revenue (MRR). Marketing support, co-selling activities, early roadmap insights, and any other way you help them promote and sell their own services around your products will be the best, most effective incentive.