What is hyperscaler?

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Unveiling the Role of Hyperscalers in Channel Partnerships

In the realm of channel partnerships, a hyperscaler refers to a cloud service provider that offers scalable and elastic computing resources on-demand, typically through a pay-as-you-go model. These providers operate vast data centers and offer services such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) to support digital transformation initiatives and facilitate innovation.


Hyperscalers play a pivotal role in modernizing channel ecosystems by providing partners with access to cutting-edge technologies, robust infrastructure, and global reach. They enable partners to deliver scalable solutions, accelerate time-to-market, and meet the evolving demands of customers in an increasingly digital landscape. Leveraging hyperscaler services empowers partners to enhance their competitiveness, drive innovation, and unlock new revenue streams.


Partners can leverage hyperscaler services to build, deploy, and manage a wide range of applications and workloads, spanning from simple web hosting to complex data analytics and artificial intelligence solutions. Hyperscaler platforms offer a comprehensive suite of tools, APIs, and services to support application development, integration, security, and compliance across diverse industries and use cases.


  • Strategic Partnering: Forge strategic alliances with hyperscalers to access their resources, expertise, and market reach. Technical Training: Invest in technical training and certifications to empower partners to effectively utilize hyperscaler platforms and services.
  • Solution Development: Collaborate with hyperscalers to co-create innovative solutions tailored to specific industry verticals and customer needs.
  • Go-to-Market Support: Provide partners with marketing support, sales enablement resources, and co-selling opportunities to promote and sell hyperscaler-based solutions.
  • Continuous Innovation: Stay abreast of hyperscaler offerings, updates, and best practices to drive continuous innovation and differentiation in the market.