Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A list of baby animals ranked in order of cuteness? A list of…


Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs out there is to listen to your partners. Putting your partners…


Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up their hard work. Even if math and numbers don't otherwise make their…


Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s a global change, like the recent GDPR regulations going into…


Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep everything running smoothly. If you’re running a newer partner…


GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation: blasé contempt or outright terror. It feels like data privacy - and…


Channel Visions: Channel Technology Built for Growth

Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so knowledgeable, admitting she had a lot to learn when she first took the…


Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve noticed the change in what partners want from vendors and, more…


Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship. This is particularly true for vendors and partners in the channel…


Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is trying to keep partners happy and engaged. Putting partners first is…