5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B social should be serious and business-oriented, and therefore,…


The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter, Facebook, LinkedIn and a handful of others. You’re sending out social…


Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting, hashtag-using millennial. (#JustMillennialThings) I’ll likely never fully…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” Likely you’re familiar with the old…


Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share. Let’s take a look at the most popular posts of 2018 in a good…


Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal that’s ready to hustle? A portal that’s vying for gold has a…


Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the forefront and women continue to break the glass ceiling in STEM…


Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding and Time-to-Sales. So how do you solve for X? And, in doing so,…


Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the latest trends, technologies, best practices and hands-on techniques you…


Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further when it comes to selling your solution? If you’re not giving…