Learn what best practices are shared by leading channel marketing organizations as they pivot their sales and marketing efforts towards digital. This session shares industry data to illustrate how buyers are changing and what strategies and tactics today’s digital marketers should be proficient in to drive success. The training will also cover such topics as content alignment, using social, helping partners tell their story and how to build an integrated marketing program.

Think of this as an intro to all the ingredients in your pantry. Start simple, understand the basics of proven marketing tactics for your channel, including: Social Syndication, Web Content Syndication, Email Campaigns and Integrated Marketing Campaigns. This will serve as a baseline for future advanced marketing strategies.

Scaffolding is a systematic approach to supporting your partners, focusing on the tasks, the environment, and the you as the facilitator of their experience. Scaffolding provides temporary frameworks to support learning and your partners performance beyond the partners’ capacities. Learn more in this session.

Partner Groups taken beyond the basics. We will look at how ZiftONE uses partner groups to control the experience of the partner journey dynamically.

This training will help channel marketers avoid taking the “spray-and-pray” approach, and provide best practices to leverage data to drive marketing effectiveness. The session will cover marketing planning & key-inputs, and describe both the partner and target customer data required. The training will also show how the data is used to create a buyer-aligned marketing plan and share best practices to determine which tactics to employ to address the buyer’s journey.

If your partner program is like most, you have a mix of partner types with differing marketing maturity levels. As a supplier, you need to be relevant and demonstrate value to these different groups for optimal success. In this course, we’ll show how you can be relevant to different partner groups, including: Do-It-Yourselfers (DIY), Do-It-For-Me’s (DIFM) and Do-It-On-My-Behalfs (DIOMB).

In this training session, participants will learn the five key elements of a best in class channel marketing program. Using industry recognized best practices and frameworks, the session shows how combining planning, enablement, use of the concierge, menu-based plays and measurement allows channel marketers to develop and execute high-performing channel marketing campaigns. Participants will also walk away with a blueprint for success that describes how and when to employ these marketing best practices.

It can happen: a new campaign or marketing play is released, engagement peaks quickly and then drops-off. Let’s talk about how to avoid that sad campaign outcome – we’ll focus on how to utilize relationship tools to properly promote, educate and drive sustaining campaign engagement – where partners will see value and come back for more.

Let’s celebrate this view and consider end-to-end partner data (Campaigns, MDF, Leads, Opportunities and Deals) – and what to think about as you’re building a competitive advantage using partner data.

Closing the loop requires tight, automated integration of sales and marketing activities. Fortunately, ZiftONE makes it easy for partners to generate leads, nurture interest and manage opportunities through closure. Let’s walk through a partner day-in-the-life and showcase the possibilities.