Why Are We Talking About?
In this session we’ll unpack the details of several important moving parts, such as:
- Lead Management
- What are some of the issues plaguing direct/indirect?
- How are sales and marketing organizations using technology to mitigate lead management issues? Or is it creating more issues?
- Lead Flow
- What are the best practices for ensuring the lead flow process is optimized?
- How is this done with partners?
- Roles & Deliverables
- How do best-in-class organizations define roles and responsibilities for lead management for both direct and channels?
- What activities and deliverables are leading companies employing to improve alignment between sales and marketing?
- Governance & Metrics
- What are the leading and lagging metrics organizations should focus on that they often miss?
- How are companies diagnosing problems and measuring the effectiveness of the demand creation process and the leads that it produces?
Ready for a fine-tuned pipeline? Register to join today.
Register Now
Brought to you by:
