Help is on the Way

The Strategic Review is an intelligence-gathering exercise that allows Zift to make clear recommendations on building and growing a profitable channel program. It helps gain insight into a supplier’s channel program to understand their program capabilities and effectiveness. It’s like doing an x-ray of a patient to prescribe treatment programs and options.

• An assessment to gather valuable intelligence in Channel Operations, Sales and Marketing
• Analysis areas include recruitment, partner management, enablement/training, marketing, transacting and reporting
• Once the assessment is completed, we help you identify key priorities, any gaps to execution, and any areas of misalignment through an Executive Summary that provides benchmarks against similar companies, a prioritization of efforts and defines clear follow-up actions

The Zift Channel Success Plan is a jointly developed plan, holding both the Customer and Zift accountable for the overall success and growth of the channel program. Used as a tool it can help ensure each Zift customer achieves their Desired Channel Outcomes and to assist in measuring success using a collaborative and data-driven approach. It takes inputs from strategic reviews as well as from planned initiatives, activities and identified objectives. The Channel Success Plan is also the basis of the Strategic Business Reviews.

• Customer’s Channel Program Objectives, Goals, and Desired Outcomes
• Channel Program KPIs
• Initiatives (with timelines and owners) required to meet your objectives, goals and desired outcomes
• Required reports and Reporting cadence to measure progress and activity effectiveness

The Digital Assessment begins with an analysis of your digital marketing efforts. The analysis produces a Zift Digital Assessment score for each marketing tactic and a summary score. Based on this analysis, our Channel Engagement team will guide you in making corrections to your tactics based on best practices.

The program begins with an analytic report on your progress as a Digital Marketing Organization. Zift complements this data by providing a personalized review with a Designated Channel Engagement Manager.

The Zift Digital Assessment analyzes your:

• Framework: Are you set up for success?
• Activity: Are you using the right tactics?
• Measurement: Are you achieving results at an industry standard level?

Your score determines where you are in the transformation to a Digital Marketing Organization, and helps create a plan to take you further.