In these times of COVID-19, it’s hard to find new buyers. Should partners be focusing on new business or existing customers, and why is it important for suppliers to help facilitate the digital relationship between partner and customer? Join this Channel Chatter podcast to learn from sales enablement expert, Roderick Jefferson, and our own Gordon Rapkin and Laz Gonzalez, about how partner enablement is taking on new meaning. Hear how suppliers are working with their partners to increase sales and marketing skills in order to offer customers a digital “bear-hug” in times of crisis.

During this podcast, our speakers will provide answers to these critical sales enablement questions:

• What is the role of enablement as partners have to pivot to digital selling?
• What skills are needed for “full-funnel” management?
• What works best at the later stages, where customers seem to be stalling or postponing orders?

As the saying goes “it takes two to tango”, but if the dancers are channel sales and marketing – you can’t always assume a flawless performance when it comes to funnel management. While lack of alignment and lack of integration contribute to the problem, join Laz Gonzalez and his special guest Gordon Rapkin, CEO of Zift Solutions as they discuss how channel sales leaders and their marketing counterparts can mitigate some of the issues that arise when tracking leads and opportunities via a shared funnel.

Feelin Good Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

The relationship between partner account managers and the channel partners they support is changing dramatically in the post-Covid 19 digital new norm. As partners bounce from supplier to supplier looking for the best opportunities to help their business survive, the need to transform their business from face-to-face, relationship building to a digital experience for their prospects and customers has risen to a level never seen before. Join our guests Laz Gonzalez and Gordon Rapkin as they discuss how suppliers need to focus on the partner’s journey and become data-driven as b-to-b channels experience a new digital sea change.

Feelin Good Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/