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[Website] Webinar November 2016 (Automation Fusion)

On-Demand Webinar
Automation Fusion:
Blending Platforms to Drive
Direct and Indirect Channel Revenue

This Webinar Features:

Maria Chien
Service Director, Channel Marketing Strategies


Kevin Espinosa
Digital Experience Manager
Caterpillar, Inc.

David Johnson
Director of Product Marketing
Oracle | Oracle Marketing Cloud

Laz Gonzalez
Chief Strategy Officer
Zift Solutions

Having easy, organized access to your prospects and customers through today’s marketing automation platforms has transformed your business. But when it comes to the challenges and potential when marketing through a network of channel partners, it requires unique technology and a fresh chapter in the marketing best practices playbook to win.

Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.

In this webinar, moderated by Laz Gonzalez, chief strategy officer, Zift Solutions, the all-star panel will discuss:

  • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
  • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
  • What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
  • How to support both high touch and low touch channel partners (while keeping your sanity).
  • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers.
  • And so much more.

Access this webinar today!

Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue

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