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If you’re running a partner program, you know how much work it takes to keep everything running smoothly. If you’re running a newer partner program, our hats are off to you; you’ve got even more work cut out for you building up a base of partners and smoothing out bumps before they become roadblocks.

ChannelVisions caught a few spare minutes with Gwenn Lazar, Director of Partner Programs at Skillsoft, who fits neatly into the roles defined above. She has a lot on her plate. That’s clear just from listening to her speak about her goal: nothing less than to creating world-class partner program. Lofty goal though that may be, she is determined to see it through.

Lazar’s goal is split into two separate but connected branches: creating a successful partner program and driving partner engagement. In order to see both these branches flourish, Lazar is focusing in on the partner’s experience. Ensuring partners have a positive, enjoyable experience is crucial to the success of the program.

Visit to hear more from thought leaders in channel marketing and management (CMM) and partner relationship management (PRM).



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