I’m as guilty of this as the next person online. A list of baby animals ranked in order of cuteness? A list of tricks you can use to work smarter? A list explaining why you should automate your channel? We’re all suckers for them.
This Channel Visions video, if I do say so myself, is made for capturing the interest of fickle internet users like you and me. Star2Star’s David Portnowitz outlines the three investments channel program managers can make for happier partners. How does he know what needs to be done? Since Star2Star does all of their business through the channel, they’re very aware that satisfied partners create a more harmonious and profitable channel program.
Here’s what you’ll need to invest in for happy partners. Don’t worry — we won’t give the whole video away.
People
Recruiting partners who want to market your products is obvious but integral. Partners who are excited and concerned with the success of your program will pay off big time.
Incentives Giving your partners incentives to get them enthusiastic about selling your products is a great way to promote engagement for your program. Partners get the incentives for certain milestones in your program, and you get great engagement results. Win-win.
Technology
Everyone is more mobile these days. Technology should be agile enough to meet partner needs wherever they are since sales don’t always happen directly in front of the partner’s computer. That’s a pretty compelling reason to add accessibility to your list of must-haves for a partner program.
Visit ChannelVisions.tv to hear more from the top thought leaders in the channel.
We are using cookies to give you the best experience on our site. By continuing to use our website without changing the settings, you are agreeing to our use of cookies. View our Privacy Policy. I AgreeReject
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
We are using cookies to give you the best experience on our site. By continuing to use our website without changing the settings, you are agreeing to our use of cookies. View our Privacy Policy.