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Technology Alliances

Technology Partners

Continuing Zift’s commitment to connect mission-critical applications in CRM, SFA, MA and others to our channel marketing platform, Zift is closely aligned with complementary software and point solution providers. These relationships create a world-class eco-system of connectors that make working with and reporting against channel marketing initiatives easy.


CCI is a channel management company that provides channel technology, expertise, and program support services to create and manage global channel programs that engage partners, simplify channel management, and significantly increase operational efficiency. CCI helps many of the most successful companies in the world—including Avaya, Brocade, Emerson, Blue Coat, Google, Motorola, Siemens, Sony, Verizon, Xerox and more – turn their channel programs into a key competitive advantage.

Google Partners is the certification and training program for advertising agencies and digital marketing professionals. As a certified partner, Zift Digital Advertising Services is committed to staff development and training on these and other Google technologies. The Zift platform integrates natively with Adwords and Analytics, and provides campaign management and reporting for a seamless view of the buyer’s journey.

hawkeye channel

Vistex Inc., the global leader in pricing, contract, and incentive management solutions, announces the acquisition of hawkeye Channel, the leader in sales and marketing solutions that drive revenue growth for enterprises that sell through indirect sales channels. hawkeye Channel will be merged with Vistex to further extend their robust Go-To-Market solution offering with cloud-based products, strategic consulting services, and global program management capabilities.


HubSpot is the world’s leading inbound marketing and sales platform. Today, more than 11,500 customers in more than 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.


Marketo is the leader in digital marketing software and solutions. Their mission is simple: to help marketers master the art and science of digital marketing. Marketo delivers software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. They deliver innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world.

microsoft dynamics

Microsoft Dynamics offers a full range of software focused on delivering business insights that matter to both you and your customers. From customer relationship management (CRM) software to enterprise resource planning (ERP), from supply chain management to business intelligence and reporting, Microsoft Dynamics has a business solution that’s just right for you. Start with the best productivity products and add a healthy dose of collaboration. Connect instantly with your teams from everywhere. Microsoft Dynamics are built for any device, anywhere.


MobilePaks creates sales enablement tools that fundamentally change how people develop, access and share knowledge in business today. As business cycles lengthen and B2B transactions become more complex, salespeople need more help articulating the true value their products provide, while marketers need usage insights and actionable data more than ever before.

Oracle Marketing Cloud

Modern Marketers choose Oracle Marketing Cloud. Why? To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of Oracle Marketing AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience. Learn more about the Oracle Eloqua + Zift integration.


Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.


Over 14,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and take advantage of the latest mobile developments to further grow their business.

salesforce pardot

Salesforce is the Customer Success Platform. Their social and mobile cloud technologies—including their flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. Today, Salesforce is powering innovation in sales, service, marketing, community, analytics, apps, and more. Industries and companies of all sizes can connect to their customers like never before using the latest innovations in mobile, social, and cloud technology.


SAP is at the center of today’s technology revolution. The market leader in enterprise application software, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. The company uniquely places the individual at the center of its solution—helping businesses transform the customer experience and enable highly personalized interactions that drive customer excellence and loyalty throughout the entire customer lifecycle. SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive.


Vistex provides enterprise solutions that manage pricing, incentive, rebate, royalty and channel programs to enhance business performance while reducing labor and infrastructure costs. The industry-optimized Go-to-Market Suite® provides end-to-end solutions for design, management and administration of the complete spectrum of programs. With an unparalleled offering of software and services, enterprises are empowered with unprecedented visibility into program performance, gaining deeper insights to better enable fact-based decisions that drive revenue, control cost, minimize leakage, and streamline processes.


Zoho offers beautifully smart software to help you grow your business. With over 10 million users worldwide, Zoho’s 25+ products aid your sales and marketing, support and collaboration, finance and recruitment needs – letting you focus only on your business. Zoho CRM is our flagship service and has won many awards such as the 2012 CRM Magazine Market Leader Award and the 2012 Sleeter ‘Awesome Application’ Award. When you choose Zoho for your organization or as an individual, you don’t just get the product. You get Zoho’s enduring commitment to keep improving your experience. You get Zoho’s relentless devotion to customer satisfaction.