Explore the five key planning assumptions channel marketing leaders need to consider most to thrive in 2018 during this on demand webinar. Listen to a lively conversation between SiriusDecisions’ Service Director of Channel Marketing Strategies, Maria Chien, and Zift’s Chief Strategy Officer Laz Gonzalez as they share critical insights into how to modify go-to-market strategies and program investments across partner ecosystems to fuel growth and capture more channel revenue in 2018.
Learn how to:
- Incorporate the voice of the partner into your planning process
- Help partners capitalize on the digital marketing transformation
- Implement value-based tiering to optimize your partner program
- Deliver a world-class partner experience and persona-based enablement
- Align marketing efforts with corporate goals and partner needs
Viewers will receive the sought-after SiriusDecisions Research Brief, Channel Marketing: Planning Assumptions 2018.