Give Partners What They Need
“All it takes is one experience.” Partner satisfaction is the name of the game. David Portnowitz talks about why Zift was the standout choice for Star2Star’s channel marketing automation needs.
Choosing a Channel Technology Vendor
When it came to choosing the right technology vendor for Qlik’s channel program, Lisa Stifelman-Perry found the partnership she was looking for in Zift . As Director of Partner Marketing Operations & Experience at Qlik, Lisa talks about the benefit of working with people who understand the channel and deliver purpose-built solutions that foster a positive channel partner experience.
VIDEO SUCCESS STORY: BAKED-IN BENEFITS FOR RESOURCE-STRAPPED PARTNERS
Faction’s VP of Marketing, Laurel Burton, discusses how the baked-in benefits of Zift Solutions, including content syndication, multi-touch campaigns and lead distribution management, immediately engage partners for the cloud service provider that is 100 percent channel-based. Learn how giving resource-strapped partners access to a wealth of tools and single sign-on to manage their marketing and outreach activities is empowering success for the channel-focused cloud provider.
SUPPORTING THE ENTIRE MARKETING JOURNEY: RED HAT
See how Zift Solutions supports the entire marketing journey by integrating multiple marketing tactics. Red Hat’s Global Partner Programs Manager, Kimason Brown, discusses the evolution of channel marketing and how Zift Solutions enables smart marketing with syndicated content and social media, multi-tactic campaigns, lead generation, visibility and control for Red Hat. Watch and learn how Brown and Red Hat channel partners get the tools, tactics and best practices required to outperform industry benchmarks while simplifying channel marketing.
VIDEO SUCCESS STORY: REAL-TIME INTEGRATION WITH CRM DELIVERS IMPRESSIVE RESULTS FOR PUREINTEGRATION
After pureIntegration integrated Zift with their CRM, sales reps now receive qualified leads within the system they already rely on daily along with detailed insight to help transform prospects into pureIntegration customers. Watch the video to see how Zift is helping this Platinum HPE Partner and Intel Security Premier Partner fill their sales funnel, propel prospects through sales cycles that can last six months to a year with multi-touch campaigns, and easily track and share results.
VIDEO SUCCESS STORY: ORASI OVERCOMES LEAD NURTURING CHALLENGES
Find out how HPE Platinum Partner Orasi Software overcame lead nurturing challenges, extended marketing resources and captured more sales opportunities through multi-touch campaigns with help from Zift Solutions. Using Zift, Orasi recently launched a multi-touch campaign series that generated 148 new leads with 112 leads qualified by sales. Watch this brief yet informative video to learn about the impact of Zift from Chris White, AVP of Marketing for Orasi Software.
THE POWER OF ZIFT SOLUTIONS’ PROVEN SUCCESS FRAMEWORK
Zift Solutions not only provides the technology required to navigate today’s complex channel landscape, but also delivers a proven framework to help you succeed. Watch this video to learn how Zift’s Channel Program Strategy, Campaign Coordination, Partner Adoption Services, Concierge Services and Global Partner Support work together to ensure you have the tools and support required to improve brand awareness, increase demand generation, speed customer acquisition and ultimately drive revenue.
CAPTURING MINDSHARE AND MAKING PARTNERS BETTER MARKETERS: RED HAT
Watch and learn how Red Hat captures mindshare and boosts results with Zift Solutions. Kimason Brown, Global Partner Programs Manager for Red Hat discusses how Zift helped them develop and deliver knowledge-based and growth-oriented promotions that engage partners and drive sales. You’ll learn how Zift Solutions is helping Red Hat make their partners better marketers, which improves lead quality, shortens sales cycles and enhances partner contribution to the pipeline.
VIDEO SUCCESS STORY: ZIFT PROVIDES THE POWER OF MANY FOR FACTION
Learn how Cloud Infrastructure as a Service provider Faction uses Zift Solutions to stay lean and mean while successfully supporting hundreds of channel partners. Faction’s VP of Marketing, Laurel Burton, details how Zift gives her the power of many, allowing one person to do the job of a huge marketing team. Find out how Faction uses Zift to customize and syndicate content, stay ahead of the social media curve and position its partners as thought leaders in the highly competitive cloud computing market.
VIDEO SUCCESS STORY: GENERATING NEW LEADS WITH ONLINE ADVERTISING
Learn how HPE Platinum Partner Orasi Software is using Online Advertising (PPC) with Zift Solutions to generate more leads and sales opportunities while expanding their reach. By working with Zift on a recent online ad campaign supported by tele-qualification, Orasi added more than $325,000 to their sales pipeline and earned a 48:1 return on investment. Watch the video to learn more about Orasi’s online advertising campaign results from Chris White, AVP of Marketing for Orasi Software.
VIDEO SUCCESS STORY: MACABE ASSOCIATES DRIVES GROWTH AND LOWERS MARKETING COSTS WITH ZIFT SOLUTIONS
Watch and learn how Sage Channel Partner Macabe Associates is saving 25% on marketing and connecting with customers 4x more using Zift Solutions. Mary Abdian, President and CEO of Macabe, discusses the challenges of staying in front of prospects and customers and how leveraging Through Partner Marketing Automation (TPMA) including webinars, email newsletters and ad retargeting with Zift Solutions helped Macabe drive growth while significantly lowering marketing costs.
VIDEO SUCCESS STORY: PUREINTEGRATION EXTENDS CAPABILITIES AND CONQUERS CHANNEL MARKETING CHALLENGES WITH ZIFT
As an IT Systems Integrator, Platinum HPE Partner and Intel Security Premier Partner, pureIntegration has a lot to juggle with only one (1) marketing resource. Watch as Lisa Vega, Senior Marketing Manager, discusses the value and impact of Zift Solutions. You’ll see how, with just one Zift log-in, Vega now easily tracks social media, email campaigns, content syndication and results for both of her Suppliers and her business.
VIDEO SUCCESS STORY: TURNING LEADS INTO OPPORTUNITIES
Discover how HPE Platinum Partner ResultsPositive overhauled an inefficient lead management process to quickly build a $1M sales pipeline and empower true collaboration in this video featuring Brent Clouse, VP of Marketing for Results Positive. You’ll see exactly how ResultsPositive dramatically reduced lead distribution time, eliminated content creation challenges and turned leads into lucrative opportunities with help from Zift Solutions. Watch the video to learn more.
MEETING ZIFT SOLUTIONS: KIMASON BROWN, GLOBAL PARTNER PROGRAMS MANAGER, RED HAT
Learn how Global Partner Programs Manager Kimason Brown was introduced to Zift Solutions and how Zift helped to overcome key partner challenges at Red Hat. With Zift, Red Hat was able to increase partner productivity by providing unique tools and tactics customized to specific partner levels, activities and abilities.
ENGAGEMENT THROUGH CONNECTIONS
The difference between partners and truly successful partners is measured by engagement. Discover exactly what you need to do to engage channel partners in this informative video from Zift Solutions. You’ll find out how to forge lucrative engagements for channel sales success by connecting on multiple levels – and see how Zift Solutions connects marketing tactics through partner technologies with analytics to optimize results. Watch the video to learn more.
DELIVER LEADS WHERE THEY LIVE: CMR CHANNELCHAT WITH KEN ROMLEY
Manual lead distribution often leads to lost opportunities and lower sales volumes. It’s time to deliver leads where channel partners live and make it easy to nurture prospects through to sales. Channel Marketer Report (CMR) recently sat down with Zift CEO Ken Romley to discuss best practices for overcoming lead distribution challenges, improving partner engagement, and closing the loop on channel sales and marketing initiatives. Watch the video to learn more:
A BOTTOMS UP APPROACH TO CHANNEL MARKETING WITH ANDY WILSON, ZIFT SOLUTIONS VP OF CLIENT SERVICES
A traditional top-down approach to channel marketing may be standing in the way of your channel partners’ ability to drive sales. Zift Solutions’ Vice President of Client Services, Andy Wilson, shares his insight and recommendations for a more effective strategy along with the benefits of taking a bottoms up approach to channel marketing. Watch the video to learn how you can leverage early adopters and develop more effective marketing materials to increase sales and adoption across your partner community.
OPTIMIZING PARTNER SALES WITH SCOTT ENGLAND, ZIFT SOLUTIONS VP OF ALLIANCES AND STRATEGIC RELATIONSHIPS
Successful channel partnerships are often undermined by misaligned sales objectives, poor communication and erroneous distribution of marketing dollars. In this informative video, Zift Solutions’ Vice President of Business Development, Scott England, shares the three simple steps to optimize partner sales, strengthen relationships and capture more channel revenue. Watch the video now to learn how you can align channel partners with sales objectives, track efforts and measure results.
3 REASONS WHY B2B COMPANIES SHOULD USE PPC TO GROW SALES
Think Pay-Per-Click (PPC) is too short-term, expensive or time consuming? Think again. PPC is now an essential element of today’s marketing mix and offers powerful benefits that B2B companies can capitalize on to foster success. Watch this engaging video featuring Alex Pethick, Online Marketing Manager for Zift Solutions, to discover the three key reasons B2B companies should use PPC to grow sales