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With big name celebrities like John Legend and Arianna Huffington here at the Moscone Center in San Francisco, you might think it would be hard to stand out. Yet Zift Solutions is definitely making its mark at Marketo’s 2015 Marketing Nation Summit.

zift-booth-marketo-summitWe’re proud to be an event sponsor and, even among 6,000 attendees, those streaming into the LaunchPoint Pavilion will see the Zift Solutions Kiosk right away. Our Kiosk is proving to be the perfect place to learn just how Zift Solutions extends Marketo to the channel, boosting Marketo usage and results by:

  • Automatically routing leads to channel partners via the route that works best for them, be it email, Zift123 or direct CRM integration
  • Empowering visibility and collaboration by relaying to lead lifecycle and pipeline data direct to suppliers
  • Making measurement easy with analytics and dashboards both partners and suppliers

You can learn more about how Marketo overcomes the destructive disconnect of partner portals and powers closed-loop lead distribution and reporting in this datasheet.

With a theme of Innovation in the Nation, the Marketing Nation Summit also provides a powerful opportunity to connect with new ideas, marketers and resources. Here are few of the impactful insights I took away from the show that can help you achieve channel success faster:

  • Continued integration of an “eco-system” of best in class providers throughout marketing tech is critical to mid to long term success.
  • Expectations of visibility throughout the development, deployment and analysis of marketing initiatives is “crossing” the chasm into mainstream expectation vs. nice to have.
  • If the energy of the show is any indication – Marketo will continue to lead the charge. Their customer base is as enthusiastic as I’ve seen in years and they have a strong base of advocates.

Were you able to attend the Marketing Nation Summit or stop by the Zift Solutions Kiosk? Share your experience in the comments below.

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