Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the world -- led by Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku, an…


Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community effort. Perhaps that’s why on my just-released podcast chat with my…


How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the rest of the world) amid COVID-19. Gordon Rapkin and I discussed…


Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID, the dominant channel partner tactic was events. Channel partners…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven on? Did my sister’s flight get in okay? What does my partner program…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our Support, Customer Success, or Channel Engagement departments. We’re…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of Channel Engagement: I've been in the technology industry most of…


The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a limited set of marketing channels. Suppliers provided the air cover…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a family road trip? Playing that game of suitcase Tetris can be…


Enterprise Channel Management and Learning to Skydive

For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never been skydiving before, but I loved roller coasters and flying.…