10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of change B2B channels have had to adjust to in 2020. Digital…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about channel management, and lately, my focus has turned to sales funnel…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable Revenue by Aaron Ross and Marylou Tyler were blowing through technology…


Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast. Recent guest Krista Fuller is a big fan of WorkLife with Adam…


No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking about the impact Coronavirus may have on your company’s ongoing…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and speakers. Emmy-Award winning media entrepreneur Elizabeth Giorgi…


Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge gathering-est time of year -- it’s spring conference time!  I…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of Channel Engagement: I've been in the technology industry most of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a groundbreaking fresh approach to Enterprise Channel Management. ZiftONE was…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh weather and short days, I feel so excited for the prospect of what…