Full Sales Funnel Management: New Voices in the Journey

You may have seen the blog post I recently wrote about Full Funnel Management. My premise was that ZiftONE uniquely manages the entire buyer’s…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about channel management, and lately, my focus has turned to sales funnel…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable Revenue by Aaron Ross and Marylou Tyler were blowing through technology…


Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast. Recent guest Krista Fuller is a big fan of WorkLife with Adam…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and speakers. Emmy-Award winning media entrepreneur Elizabeth Giorgi…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of Channel Engagement: I've been in the technology industry most of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a groundbreaking fresh approach to Enterprise Channel Management. ZiftONE was…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh weather and short days, I feel so excited for the prospect of what…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take you there.” Given the current state of constant change in B2B…