The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and speakers. Emmy-Award winning media entrepreneur Elizabeth Giorgi…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven on? Did my sister’s flight get in okay? What does my partner program…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our Support, Customer Success, or Channel Engagement departments. We’re…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of Channel Engagement: I've been in the technology industry most of…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take you there.” Given the current state of constant change in B2B…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that outlined how New York and New Jersey were reducing the number of toll…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner engagement — how to build it and how to maintain it. In the channel…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party channels. How much time, energy and resources are you devoting to…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths, forced smiles, harsh fluorescent lighting, crazy giveaways, and…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…