No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking about the impact Coronavirus may have on your company’s ongoing…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and speakers. Emmy-Award winning media entrepreneur Elizabeth Giorgi…


Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge gathering-est time of year -- it’s spring conference time!  I…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto, Chief Revenue Officer for Zift: I started my career in technology but…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths, forced smiles, harsh fluorescent lighting, crazy giveaways, and…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to give credit to. Google credits an Irishman in a book of Celtic…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you can’t avoid the barrage of sporting events taking place around us. In…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…


AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…


Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of jargon-packed paragraphs with acronyms peppered in for flavor. But where is…