Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


Enterprise Channel Management and Learning to Skydive

For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the…


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Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of…


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Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a…


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Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…


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Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…


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Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It…


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Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel…


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Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're…


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Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change…


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Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…


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Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share.…


One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…


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Channel Visions: Zift Sits Down With Sal Patalano

As part of our exclusive Channel Visions video series, I recently had the…


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Making the Connection (New Video)

Channel success really comes down to partner engagement and connections. Without…


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Focusing on the Future of the Channel

I’ve been here in Miami this week representing Zift Solutions at Channel Focus…