3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]

Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If not, let me show you how you could be benefiting today. PPC allows…


4 Reasons to Leverage Your Supplier’s Brand

Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of Macabe Associates, a professional software consulting and…


16 Landing Page Tips to Improve UX and Conversions

Last week, we talked about ways to increase leads and conversion rates. This post stressed the importance of increasing your content output, the…


3 Effective Ways To Increase Leads & Conversion Rates

You have just seconds to convince someone that your web page is worth reading. Pages often contain too many distractions, and if the goal of your…


Branding & Profits Through Ad Retargeting

Bringing Back Interested Prospects When I talk to people about their marketing efforts with their channel partners, I'm often surprised at some of…


How Companies Like General Motors Get Value From Facebook

Are Their Ads Worth It? Social media is the new big thing for companies looking to expand their branding efforts. But, because social media is such a…


Ad Retargeting: An Underused But Powerful Marketing Tool

Ad Retargeting - Efficient Messaging to Targeted Audience There are many tools out there that online marketers can use to increase sales, from email…