In an October 2015 article in the Harvard Business Review, authors Kenneth Mikkelsen and Harold Jarche remind us that The Best Leaders Are Constant Learners.

For channel chiefs and their teams, there’s more to that thought than meets the eye. In his seminal work, 7 Habits of Highly Effective People, leadership and effectiveness legend Stephen Covey encourages readers that they will best learn these habits by teaching them.

With this in mind, we’re launching Zift Solutions’ Channel Learning Resources as a regular series. In each issue, we’ll highlight excellent learning resources that channel executives will find valuable as they continue to develop their teams, increase their partner resource management capabilities and improve their partner enablement.

Channel Learning Resource: The Zift Solutions Channel Learning Center

Proudly, we begin right here at home with the Zift Solutions Channel Learning Center. Here, you’ll find something for everyone. The home page features tiles that will take you to the content that is of most interest to you. Selections include those focused on specific roles including CAMs/PAMs and Channel Chiefs.

For those with interest in specific activities, you’ll find:

  • Channel Marketing,
  • Channel Sales,
  • Partner Enablement,
  • Partner Engagement,
  • Recruitment,
  • Onboarding,
  • Management, and more.

For those just starting their career in the channel, we even offer Channel 101.

Behind each tile are several relevant articles written by veteran channel experts with years of executive experience. Each article is brief and to the point, offering a list of related questions you may want to explore. Since you’re already on the Zift website when you visit, you’ll have immediate access to all of our resources to follow up on what you’ve learned.Channel Learning Resource: Zift's Channel Learning Center

Channel Learning Resource: AchieveUnite’s Virtual Education

AchieveUnite University asks the question, “What makes a successful leader?” and answers the question with three simple bullets:

  • Authentic leadership,
  • Collaboration, and
  • Empowerment.

ACE. This philosophy is sewn into the fabric of everything AchieveUnite teaches.

Examples of their offerings through the Virtual Education site include:

ACE: Leadership by Influence course: focused on building skills around leading and influencing outcomes across all collaborative relationships, from individual contributors on projects to executives leading teams. Research shows that the best business leaders have strong soft skills, high emotional intelligence, and collaborate well across teams, organizations, customers, and partnerships. ACE: Leadership by Influence delivers high-quality professional development around leading and influencing outcomes that result in partnering success.

Channel Acceleration Bootcamp (CAB): a fast-paced virtual program designed to help professionals develop and deliver partnering success by creating a unique channel strategy that fits their business needs, drives value for their partners, and increases personal leadership success. The CAB courses are rooted in the groundbreaking principles of Partner LifeTime Value®, bringing quantified measures to the value of collaborative partnering by building:

  • Business relationships, not transactions
  • Value-based planning and collaboration
  • Mutually beneficial success metrics

Partner Performance Advisor (PPA): a comprehensive program designed for CAMS and Sellers who want to develop elite partnering expertise. Rooted in Partner LifeTime Value®, the emphasis of the training is about actual outcomes, not just theory. Case studies and peer group sessions are a core component of this virtual, flipped-classroom course. Participants learn how to identify potential partners, assess their fit, and effectively onboard them by getting to the core of their motivations to help accelerate their productivity through a partnering strategy focused on building quantifiable measures of success.

Channel Learning Resource: AchieveUnite

Channel Learning Resource: CompTIA IT Channel Training

The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the IT channel. This is estimated to be a $5 trillion global information technology ecosystem; with an estimated 75 million industry and tech professionals who design, implement, manage and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy, and market research, CompTIA promotes industry growth; the development of a highly-skilled workforce, and a commitment to creating an environment where innovation happens and the opportunities and benefits made possible through technology are available to all.

CompTIA technical training is legendary. Almost every technician working in the channel today holds at least the CompTIA A+ certification. The US Department of Defense requires all technical candidates to hold CompTIA Network+ certification.

IT Channel Training

It only makes sense that CompTIA’s education offerings include IT Channel Training.

CompTIA Corporate members can take advantage of CompTIA’s Channel Training which happens to be the most popular and highly-rated member benefit.

Members can utilize CompTIA’s vendor-neutral training to fill their learning portals with recorded sessions or live virtual training to educate staff, partners, and prospects on business topics relevant to today’s ever-evolving technology industry. Training is delivered through a variety of media including 45- to 60-minute quick start and executive certificate session, as well as self-paced e-learning courses.

Courses include:

Executive Certificates – Executive Certificate in Channel Account Management (CAM 101 and 201) Available in self-paced eLearning and live virtual formats, this is the most popular training among CompTIA’s Corporate Vendor Members.


Available in recorded and live webinar formats

  • CompTIA State of the Channel 2020
  • IT Industry Outlook 2020
  • Customer Experience, Trends in the Channel
  • SMB Technology Buying Trends
  • 2020 Trends in Managed Services
  • Trends in IT Security

Quick Start Sessions (45 minutes)

Available via mp4 or live webinar formats

  • Quick Start to Accelerating Your Sales Strategy
  • Quick Start to Advanced Sales Techniques
  • Quick Start to Business Agility
  • Quick Start to Digital Selling and Social Media
  • Quick Start to Business Continuity and Data Recovery
  • Quick Start to Operational Efficiency
  • Quick Start Tackling Cloud Security Concerns

If you wish to access training resources, consider becoming a CompTIA corporate member. You can join here or contact a member representative at

Channel Learning Resource: CompTIA