People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in breakrooms and Slack channels and watch kids’ soccer and baseball games.…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks until it all falls down? It’s a fun game. So much so that we had a…


Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel experience and dedicated development work in a platform that delivers…


Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're likely to have it checked out by an expert who can diagnose the root…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting, hashtag-using millennial. (#JustMillennialThings) I’ll likely never fully…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel leaders are taking note of Zift’s superior platform and…


Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and partners viewing CMM as more of a storage space for campaign materials…


How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham Potter to talk channel shop. The guys on the podcast know what…


Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that: What? Utter confusion. Maybe there was no context to the text, or…