Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow” season.  We’re at the beach, in the mountains, or simply kicking back…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the midst of free agency (for the less sports-savvy among us, free…


SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the Security Trust Principle with AARC-360. We’re committed to protecting…


Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a first-time skydiver at the foot of the take-off door, facing that…


SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell   At SiriusDecisions Summit 2019, I introduced Kerstin…


Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…


Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the distinct pleasure of meeting the infamous Juan Johnny Rico (Rico to…


Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…