Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…


Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more predictive decisions in your channel program? Bring your program into the…


The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more often. It seems that, in their search for new and low-cost…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” Likely you’re familiar with the old…


Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will bump into me at a B2B, Tech or Channel-related event soon. And have…


More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to help you move with the offer of free lunch or buy-two-get-one-free…


Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the forefront and women continue to break the glass ceiling in STEM…


Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated conversation related to my being the gringo loco of the group (that’s “crazy…