Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even. You’ve got advisers and councils that oversee every aspect of your…


Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're likely to have it checked out by an expert who can diagnose the root…


SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of keyword stuffing and spammy link-building. These days, to earn…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B social should be serious and business-oriented, and therefore,…


Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the ropes due to misalignment between Channel Sales and Marketing? Maybe…


Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting B2B-focused events of the year.  Zift Solutions was instrumental in shaping…


The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter, Facebook, LinkedIn and a handful of others. You’re sending out social…


Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change since Zift Solutions’ beginnings. When a company goes from a…


Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more predictive decisions in your channel program? Bring your program into the…