Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook and fresh pencils being sharpened? Maybe helping your kids with…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been training companies to meet and exceed sales goals for 18 years. We’re…


AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the midst of free agency (for the less sports-savvy among us, free…


GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at data privacy. Here at Zift, data security is a priority. Keeping…


What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this video recently, where a former FBI agent walks through body…


Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…


SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell   At SiriusDecisions Summit 2019, I introduced Kerstin…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program. Okay, no, keep reading! Let’s make this a mental exercise.   How…


Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of businesses going social has skyrocketed over the past decade. Today, 94%…