Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take you there.” Given the current state of constant change in B2B…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that outlined how New York and New Jersey were reducing the number of toll…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner engagement — how to build it and how to maintain it. In the channel…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party channels. How much time, energy and resources are you devoting to…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths, forced smiles, harsh fluorescent lighting, crazy giveaways, and…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a family road trip? Playing that game of suitcase Tetris can be…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook and fresh pencils being sharpened? Maybe helping your kids with…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been training companies to meet and exceed sales goals for 18 years. We’re…


AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…