AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…


Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of jargon-packed paragraphs with acronyms peppered in for flavor. But where is…


Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t going unaddressed, though. More and more women-focused events are…


Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with…


Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…


Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the distinct pleasure of meeting the infamous Juan Johnny Rico (Rico to…


Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting B2B-focused events of the year.  Zift Solutions was instrumental in shaping…


Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change since Zift Solutions’ beginnings. When a company goes from a…


Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share. Let’s take a look at the most popular posts of 2018 in a good…


The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most People are Good.” I believe that's the case, especially as we get…