Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek outside. Unless you’re in the wilds of Alaska, you’re going to see…


Zift Solutions – Spring has Sprung World Tour 2017

Event season is in full bloom and Zift Solutions will be hitting the road to meet with channel industry folks around the world. Will you be attending…


Blending the Art & Science of Digital Marketing

Blending the art and the science of digital media marketing means staying ahead of the curve. In today’s digital marketing landscape there are two…


Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows. So, it makes sense to use the best tools at your disposal to…


Channel Chatter Countdown: The Top 10 Posts of 2016

It's countdown season again with a "best of the best" list almost everywhere you listen or look. Since we love a good list here at Zift, we're…


Three Mantras for Channel Sales Managers

Channel sales leaders face a unique set of challenges on a daily basis.  Managing multiple channel partners with different needs and marketing…


Writers of the Lost Art: Email Subject Lines

The email subject line.  It’s what stands between you and your beloved reader.   It’s 60 characters (or less) that can make or break whether your…


The Shrinking Sales Cycle: How to Win the Online Content Game

The beloved sales cycle -- the time it takes someone to move from the Awareness stage to the Customer stage of your sales funnel -- is shrinking.…


Content Marketing & The Buyer’s Journey

What if you could target each of your partners' customers -- not just based on their general profile, but according to their specific location within…


What Makes Them Click? Digital Ads in a Noisy World

Eighty percent of smartphone owners check their phones each morning before brushing their teeth. This means they are exposed to a sea of digital…