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Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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What’s the Secret Recipe For a Profitable Partner Experience?

While many channel organizations claim that creating and sustaining a rewarding…


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Making the Most of the Modern Marketing Experience

Zift’s President and CEO Ken Romley, along with our resident Oracle Marketing Cloud…


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The Next Wave of Channel Partner Performance and Management

In my previous post, I talked about the marked differences and even overlap between…


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The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?

Customers often ask me about the differences between Zift’s Channel Marketing and…


Closing the Sales Enablement Gap

As Zift has grown within the channel marketing automation space, becoming a leader…


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VerticalX Podcast: Best Practice Channel Marketing

I recently had the opportunity to join hosts Sterling Bailey and Marilyn Cox as a…


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Making a Mark at Marketo’s 2015 Marketing Nation Summit™

With big name celebrities like John Legend and Arianna Huffington here at the…


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An Inside Look at Oracle’s Modern Marketing Experience

Everyone’s heard the old saying, “What happens in Vegas, stays in Vegas.” Well, I’m…


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Crawl, Walk, Run: A Proven Approach to Channel Marketing Success

I see it happen all the time. A well-intentioned supplier decides this will be the…


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Marketo Matters: Choosing the Right Partner

As a longstanding Marketo partner and certified Marketo Integrated LaunchPoint…


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Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


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How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


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3 Ways to Optimize Partner Sales

As so many of today’s businesses rely on channel partners to drive product sales,…