Channel Chatter LIVE CTO

Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These…


Purple flowers blooming in green foliage

Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…


Laz Gonzalez Leading Discussion

Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…


Colorful carnival game with stuffed toys promising big prizes

More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


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Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and…


Hurricane Buckets & Boots on the Ground

I live in Wilmington, North Carolina, where Hurricane Florence just took a spin.…


Man standing in front of white semi truck

When Trucking Meets B2B Marketing

Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon.…


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SIRIUSLY, VEGAS!

  What Happened at SiriusDecisions Summit 2018 Doesn't Have to Stay There...…


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VEGAS, BABY! See You at SiriusDecisions Summit 2018

  I know what you’re expecting. A snazzy little blog about the awesomeness of…