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Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…


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5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


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Top 10 Channel Chatters of 2017

There was plenty to chat about in the channel this year.  Check out the most…


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5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


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Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


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Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


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Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


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Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


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Time is Money: Why Channel Tools Matter

Tegile Systems knows how to build and sustain strong channel partner relationships…


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Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


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Zift Solutions – Spring has Sprung World Tour 2017

Event season is in full bloom and Zift Solutions will be hitting the road to meet…


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Blending the Art & Science of Digital Marketing

Blending the art and the science of digital media marketing means staying ahead of…


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Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows.…


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Channel Chatter Countdown: The Top 10 Posts of 2016

It's countdown season again with a "best of the best" list almost everywhere you…


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Three Mantras for Channel Sales Managers

Channel sales leaders face a unique set of challenges on a daily basis.  Managing…


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Writers of the Lost Art: Email Subject Lines

The email subject line.  It’s what stands between you and your beloved reader.…


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The Shrinking Sales Cycle: How to Win the Online Content Game

The beloved sales cycle -- the time it takes someone to move from the Awareness…


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Content Marketing & The Buyer’s Journey

What if you could target each of your partners' customers -- not just based on…


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What Makes Them Click? Digital Ads in a Noisy World

Eighty percent of smartphone owners check their phones each morning before brushing…


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Zifters Give Thanks

On a recent flight, I came across a line of copy in some Southwest Airlines…


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3 Steps to Start Driving Channel Sales

Did you know that indirect channels make up nearly 70% of all technology sales,…


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Zifters Go Back to Class

Summer vacation is over, and school is back in session.  As the kids (and some of…


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Does Blogging Still Fit in Today’s Marketing Mix?

Blogging was one of the first digital marketing tactics to really take off. In…


Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration

While the lion's share of pressure to generate sales typically falls to the channel…


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5 Reasons Your Marketing Should Be Denied a Summer Vacation

While we hope your marketing team is enjoying some deserved vacation time this…


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5 Most Memorable Social Media Campaigns of All Time

Every once in awhile, a social media campaign turns into something truly…


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Channel Organizations: Why You Need to Market Your Marketing

In both B2B and B2C marketing arenas, channel marketers often have to work with a…


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More Social Media Savvy: The Other Content that Drives Results

Mixing up the types of content you use can be an effective way to re-energize your…


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How to Maximize Your Social Media Channel Efforts

Choosing the right social media channel for your marketing efforts involves…


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Channel Data: Tracking Partner Program Performance

Today’s B2B channel program managers have access to more advanced resources,…


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What’s Hot Now in the Channel [Infographic]

The channel is turning up the heat. As more channel marketing organizations…


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Your Backstage Pass for Zift’s Spring Tour

Forget Coachella, Burning Man and Bonaroo. The must-see shows of the season are…