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Changing the Channel: Zift is Merging with Relayware

  We’ve got some big news: Zift Solutions has just announced our intent to…


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One is the Loneliest Number

  At a recent event, I overheard a supplier talking about demand creation and…


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Why Partners Don’t Need Another Water Cooler

Some tech providers and suppliers believe that creating partner communities, where…


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Stepping Up to Solve the Integration Challenge

I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…


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Building a Channel Dream Team

I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but…


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What Channel Marketers Can Learn from Pokémon Go

Image source: The VergeBehavior is a funny thing. Marketers know this as well as…


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How to Measure Return On Channel Investment (ROCI)

Business-to-business (B2B) organizations have been investing in channel marketing…


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The Inside Scoop from Channel Breakthrough Live!

This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live,…


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Building Momentum Into 2016 and Beyond

When we launched Zift Solutions, our focus was to empower channel organizations…


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Gorilla in the Marketplace

Recently, I was having a conversation with a customer who heard a competitor refer…


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On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience

I recently had the pleasure of presenting and recording a new webinar with Laz…


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Marketing Win-Wins Take Careful Planning and Expert Advice

One of the hot topics I've been hearing a lot about this year has been how to make…


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The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition

For some, change is stressful. For me and the Zift Solutions team, change is…


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High Performance Channel Marketing Secret #6: Work Where Your Partners Work

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #5: Count on Measurement

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #3: Evangelize Modern Marketing

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #1: Classify Partners by Potential

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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Focusing on the Future of the Channel

I’ve been here in Miami this week representing Zift Solutions at Channel Focus…


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Overcoming the False Promises of Partner Portals [Infographic]

Many of today’s suppliers and channel marketers are heavily invested in partner…


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One Game-Changing Channel Marketing Trend For 2015

2015 arrived faster than many of us expected! If you haven’t already done so, now…


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Planning for 2015? Focus on Partner and Supplier Sales Activity

While some are still wrapping up their quarterly reports for Q3, savvy channel…


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A New Era for Channel Sales and Marketing

Our industry is experiencing a new era – and so is Zift Solutions. We recognize…


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Putting an End to the Leaky Pipe Syndrome

Lead generation can be expensive. According to Hubspot, the average cost per lead…


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Powering Partner Perspectives with Content Syndication

Photo by David Blaikie Of course today’s channel partners know that they need…


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Content Syndication: A 360-Degree View of the Channel

With today’s buyers spending nearly 70% of their time doing online research before…


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The Balancing Act: Making Global Marketing Work

Image by Pixabay Last week I participated in the Marketo Marketing Nation virtual…


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Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)

This blog post is the fourth and final part in our series which aims to help…


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Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)

It’s time to rethink lead distribution and the importance of partner pipeline…


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Navigating the Shift to SaaS and Cloud-Based Services

Channel Marketer Report recently asked me to share my thoughts on how channel…


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Deliver Continued Channel Success through Optimization (Part 4 of 4)

To deliver the greatest value to channel partners and support their continued…


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How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)

Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…


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3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)

As we shared in our previous post, Times have Changed: The Evolution of the Sales…


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Times Have Changed: The Sales Environment Evolution (Part 1 of 4)

Dramatic shifts in today’s sales environment are driving big changes in channel…


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Steps For Becoming Your Channel Partners’ Preferred Vendor

To lead, channel marketers must commit to change. Our research shows that the…


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Treating Channel Partners Like Partners

i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…


And the Winner in Marketing is…

Winners Who Know How To Combine The Right Stuff Earlier today Gartner and 1to1 gave…


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How 2013’s Emphasis on Marketing Effects Partner Programs

Data Driven Marketing Comes Of Age If you’ve been following the press about…


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Marketing Certification: A Best Practice in Channel Marketing

Is the money you're spending on offering partners a marketing program working…


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Communication And Automation Are The Keys To Successful Channel Marketing

Leveraging Technology to Mobilize Partners Managing channel partnership…


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Branding & Profits Through Ad Retargeting

Bringing Back Interested Prospects When I talk to people about their marketing…


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Channel Marketing Programs Need Marketing

Channel Programs Need Launching This is one of those eat your own dog food things.…


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Empowerment Is Key To The Channel Partner Relationship

Empowering Partners Works The goal of any channel partner relationship is for both…


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2012 Best Practices In Channel Marketing

Partners Can Bolt Faster Than You Think In 2012, it's become clear that channel…


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The Importance Of Analytics In A Changing Marketplace

Picking the Right Partner The channel partnership landscape is changing fast. This…


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How Companies Like General Motors Get Value From Facebook

Are Their Ads Worth It? Social media is the new big thing for companies looking to…


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To Bundle or Not to Bundle

Some Things Work Better in a Bundle As the CEO of Zift Solutions, one of my main…


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39 Ways to Make It Easier for Channel Partners to do Business With You

Last week I was at the Baptie conference (which was great by the way) and I helped…


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Track The Metrics That Really Matter

Right Metric, Right Result While often treated as an expense by the finance…


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Megamergers Point Toward The Future Of Channel Marketing

How Mergers Changed Channel Programs Innovation and adaptation are the two true…


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2012 Will Be A Better Year for Marketing Effectiveness

2012 Marketing Success Requires Leveraging New Developments The statistics on the…


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Proactively Manage Brand’s Reputation in Social Media

Be Careful What You Promote Social media in the B2B channel marketing landscape is…


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Sharing: The Key to Successful Channel Marketing

Sharing the Good Stuff When it comes to channel marketing, we all want to maximize…


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Listen To Your Customers To Boost Channel Sales

A Basic Worth Repeating: The Importance of Listening When it comes to B2B channel…


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4 Tips for Active Channel Management

Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…


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Working With Your Channel Marketers On Your Social Media Efforts

The relationship between social media and channel marketing for the B2B marketplace…


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The 7 Keys to a Successful Channel Partner Program

Channel Partner Programs Working I work with channel programs all the time, so I…


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The Most Effective Way For B2B Companies To Build Their Email Lists

Building an email list is important to any company. Having a way to connect with…


The Case For Email Marketing

A Few Keys To Making Email Work Email marketing often gets a bad rap. Companies are…


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5 B2B Facebook Pages Worth Copying

This is just a short entry reviewing a post from Jeff Bullas that highlights uses…


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Ad Retargeting: An Underused But Powerful Marketing Tool

Ad Retargeting - Efficient Messaging to Targeted Audience There are many tools out…


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Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines

Letting You Know The SkyIs Blue Overall: 2/5 stars – marketing 101 information…


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Effective Use of Social Media for Small Business [Case Study]

In this video the owner of River Pools and Spas talks about how social media turned…


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The Truth About Content Syndication and SEO

Occationally questions come up around the effect of content syndication on SEO. We…


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Welcome

As CEO of Zift Solutions, I am constantly working to make channel partners more…