Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


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AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…


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Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow”…


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GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


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Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of…


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Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…


channel kingdom

Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…


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Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It…


Bridge to City

Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good…


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WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…


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The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter,…


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Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…


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Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…


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Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share.…


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Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


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Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the…


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Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


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Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the…


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Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


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Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is…


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Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m…


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Ten Reasons to Love Our New Website

We’re pretty excited about our new website. That’s a slight understatement,…


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I Can See My Future with You

From the moment you saw it, you knew. You clicked around, figured out their pros…


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Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A…


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Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs…


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Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


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Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s…


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Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep…


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GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation:…


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Channel Visions: Channel Technology Built for Growth

Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so…


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Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


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Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship.…


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Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is…


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Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


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Who Ya Gonna Call?  Ghostbusters, PRM, and You

I love Halloween movies. If Tim Burton directed it, you will find me watching it…