LeadFabric Chosen as First Zift Certified Partner to Implement World-Class Closed-Loop Lead Management and Content Syndication Projects in Continental Europe
RESEARCH TRIANGLE PARK, NC & BRUSSELS, BELGIUM – September 26, 2016
Zift Solutions, a leading provider of Channel Marketing and Management (CMM) solutions, and LeadFabric, one of Europe’s leading marketing and sales alignment specialists, announced today that they are partnering to streamline and optimize implementation of Zift Solutions in Continental Europe.
“With LeadFabric overseeing Zift deployments across Continental Europe, we can be assured that our customers are getting the most from their campaigns, demand generation efforts and overall CMM usage,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “LeadFabric’s deep understanding of marketing automation, regional social and cultural climate, and proven experience working with large channel programs makes them a perfect fit to guide our customers’ implementations.”
Zift Solutions selected LeadFabric as its go-to certified partner to help customers across Europe streamline implementations and optimize usage of Zift Solutions tools, with a particular focus on the company’s world-class closed loop lead management and content syndication tools.
“We are excited to help Zift expand their global footprint and ensure that nothing stands in the way of their customers’ success in deploying lead nurture campaigns that connect with local audiences,” said Koen De Witte, CEO of LeadFabric.
Given LeadFabric’s deep roots in the region and strong understanding of the culture and environments organizations must navigate to ensure success, the company was a natural choice for Zift. Since its inception in 2008, LeadFabric has helped dozens of clients like ADP, Barco, Philips, Intergraph, Solarwinds, Vasco Data Security, Wolters Kluwer, Xerox EMEA, Ortec and many others align sales and marketing solutions with local markets.
Today, LeadFabric employs a multicultural staff, covering nine (9) languages, capable of spanning the entire European continent. Aside from Zift Solutions, LeadFabric is the official accredited business partner of the leading engagement tech vendors in the B2B space, including Oracle Marketing Cloud, Marketo, Salesforce, Pardot, IBM Silverpop and Sitecore CX.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.
Based in the heart of Europe, LeadFabric works with sales and marketing professionals across the region, as well as global organizations selling into the EU. One of the most experienced and highly certified partners for top platforms such as Marketo, Oracle/Eloqua, IBM/Silverpop, Salesforce.com/Pardot, Brainshark and Sitecore AIDA, LeadFabric works with modern marketing teams on driving revenues by increasing sales conversion rates. Learn more at www.leadfabric.com or www.linkedin.com/company/leadfabric/
VP of Marketing, Zift Solutions
Koen De Witte
Managing Director, LeadFabric
+32 880 66 07