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Ecosystem

One Platform Pulls it All Together

Zift Solutions pulls all of the pieces channel partners and suppliers need to succeed together under one platform. In doing so, Zift orchestrates today’s complex marketing ecosystem, removing roadblocks and empowering channel sales and marketing results.

NAVIGATING A COMPLEX ECOSYSTEM

Today’s marketing ecosystem is more complex than ever. Zift Solutions delivers the tools, tactics, strategic insight and integration both suppliers and partners need to navigate it with ease and even expand capabilities to ultimately capture more revenue.

Zift Ecosystem

SUPPLIER-SIDE SIMPLICITY & RESULTS

Channel marketing and sales is far from one-dimensional. Today’s suppliers have to engage partners, empower channel marketing and sales efforts with multi-tactic campaigns that work, make the most of marketing development funds – all while keeping a close eye on the pipeline, partner activities and results. To extend capabilities and eliminate supplier-side complexities, Zift ties into the systems you are already using, including:

  • Marketing Automation Solutions such as Oracle Marketing Cloud and Marketo
  • CRM Systems such as Salesforce and Dynamics
  • Funds Management Programs like Hawkeye, CCI and PlanetGroup

TRUE PARTNER ENABLEMENT

Channel partners are juggling much more with fewer resources. Tasked with driving channel sales along with growth for their own businesses, partners require tools, prescriptive marketing tactics and a better way to navigate and leverage all of the options currently available to them. Zift makes it easy to expand and improve on both channel and independent marketing efforts via seamless integration with:

  • Marketing Automation Solutions such as HubSpot, Pardot, Marketo, Hootsuite, Constant Contact
  • CRM Systems such as Salesforce, Dynamics, Saleslink, SugarCRM, Sage CRM, Zoho CRM, SAP, Microsoft Dynamics AX
  • Sales Enablement Programs, such as Outlook, Gmail, Chrystal Knows
  • Marketplace Enablement Tools like AdWords, Stamplia, WebEx, Trapit
  • Data Platforms like Dunn & Bradstreet, Yahoo! Topic Analysis, Netprospex, 6Sense/Lattice Engines
  • Social Media Outlets, including Twitter, LinkedIn, Facebook, Xing, Vaideo, WeChat

CONTROL & VISIBILITY TO TRACK AND MEASURE RESULTS

Zift Solutions’ comprehensive ROI Analytics deliver powerful insight to both you and your partners, allowing you to capture and leverage critical data to foster continual improvements. View, measure and track the results of channel partner marketing and sales activities while monitoring the pipeline with:

  • Easy-to-use and understand dashboards
  • Campaign allocation of generated pipeline activities
  • Dynamic slicing of key data across defined metrics
  • Automated business intelligence and reporting

 

Get Started with Zift Solutions

Contact us to learn more and get started today.