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[Website] Lead Distribution Management: How to Avoid the Channel Sales Black Hole

WEBINAR:
Lead Distribution Management:
How to Avoid the
Channel Sales Black Hole

This Webinar Features:

Tim Harmon
Principal Analyst
Forrester Research, Inc.

Ken Romley
CEO
Zift Solutions

An examination of today’s channel sales landscape reveals that traditional manual lead distribution processes are setting channel sales teams up for disaster. Leads passed to channel partners seem to disappear into a black hole, are never followed up on, and opportunities vanish into the abyss. Visibility on both sides of the channel is lacking and a growing lead development gap is expanding between suppliers and their channel partners.

Watch this on-demand webinar hosted by Zift Solutions CEO, Ken Romley and featuring Tim Harmon, Principal Analyst of Forrester Research, Inc., to learn how lead distribution management can help you:

  • Rescue sales opportunities by delivering qualified leads to channel partners within their established Marketing Automation, CRM and SFA systems
  • Speed and strengthen lead follow-up and nurturing by accompanying leads with rich data and prospecting details
  • Enable visibility and tracking across the lifetime of a lead to ensure leads don’t fall into the dreaded black hole
  • Establish a more collaborative selling process with partners, distributors and resellers

Leading marketing automation expert and practiced sales enablement professional, Mr. Harmon will examine:

  • The expanding business value and opportunities of lead distribution management
  • Key technology requirements for successful lead distribution management
  • Best practices for incorporating lead distribution management into an integrated partner marketing mix that includes Through Partner Marketing
  • Automation, Content Syndication and Social Media Syndication
  • The future of lead distribution within the channel sales landscape

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Lead Distribution Webcast with Zift Solutions

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