See More – Do More – with Zift Solutions Analytics and Reporting
Zift Solutions Analytics and Reporting deliver powerful insight that you and your channel partners can use to better target marketing activities, track campaign effectiveness and close more deals.
Deep Data About Your Website Visitors
Zift Analytics gathers deep data about your website visitors, allowing you to measure interest in products and services along with the efficacy of channel partner websites. Zift not only tracks the number of visits to websites, landing pages and microsites, but also captures and provides specific contact details for better follow-up.
Data.com enhances the depth and value of this information, automatically enriching company and lead record data at no cost to provide a more complete view of key prospects. Automated email notifications keep everyone informed, allowing you to analyze the type of companies visiting partner websites and target marketing activities best suited to prospects. You can also track the activity of specific leads between you and your partners’ websites, providing comprehensive picture of prospect interests and their online activity history.
Gain a Complete View of Campaign Effectiveness with Reporting
Zift Solutions’ rich reporting capabilities allow you to see exactly how campaigns are performing across your entire partner community. Real-time access to roll-up reports let you track overall campaign success and drill down into the efficiency of individual marketing tactics, including email, social media, content syndication, pay-per-click and print media. See which marketing assets are used most often. Easily follow channel partner activity, adoption rates and system usage. Then, leverage all of this valuable information to refine and improve campaign effectiveness as well as nurture channel partner relationships.
Extensive Insight for You and Your Channel Partners
Using Zift Solutions Analytics and Reporting features provide a complete view of prospect and partner community activities you and your partners can use to:
- Measure campaign effectiveness to understand exactly where to apply marketing resources
- Collect and leverage deep prospect data, including first and last name, title, physical and email addresses, company, phone numbers, industry, revenue, employee count, SIC codes and more
- Refine tactics to gain a better ROI on marketing spend
- Enhance demand generation and nurturing activities
- Measure the efficacy of your channel partners’ marketing activities and lead follow-up