Through Partner Marketing Automation
Empower Your Channel Partners
Due to the increasing complexity of channel marketing and sales, traditional marketing automation systems are no longer enough. Turn to Zift Solutions Through Partner Marketing Automation (TPMA) to truly empower channel partners with customized co-branded campaigns and demand generation activities that work.
More Value with Multiple Integrated Activities and Support
Today’s channel partners need more than standardized marketing automation tools to stand out from the pack. Through Partner Marketing Automation (TPMA) with Zift Solutions delivers more value, allowing you and your partners to coordinate multiple complimentary marketing activities to build your pipeline, streamline lead management and accelerate revenue growth. You get the tools, strategy and support required to create and deploy effective targeted multi-touch campaigns, enhance visibility across the channel and easily measure results. Channel partners can leverage multiple activities and behavioral segmentation to connect with key prospects along with closed loop reporting and analytics to identify and increase ROI.
Better Features. Better Results.
Zift Solutions TPMA provides better features, which lead to better results. Choose individual TPMA point solutions or access the full Zift Solutions suite to further enhance the impact of:
- Email for Channel Partners
- Partner Event and Webinar Marketing
- Online Advertising including Pay-Per-Click, Display Advertising and Ad Retargeting
- Customized Collateral
- Analytics and Reporting
Click through to the individual feature pages to learn more.
Capture the Benefits of TPMA
Clients using Zift Solutions TPMA see significant benefits, including:
- Turn-key execution of coordinated co-branded campaigns that leverage a wide array of marketing tactics and activities
- Improved demand generation with better lead-qualification strategies
- Detailed lead scoring across multiple prospect touch points
- Consolidated reporting across key marketing activities
- Complete CRM and ERP integration
- Access to Concierge Services for full-service campaign support and strategic insight
To learn more, check out these resources:
- CASE STUDY: HPE Software Partner Boosts Lead Count and Credibility with PPC Campaign
- EBOOK: 3 Steps to Successful Channel Partner Marketing: Working Collaboratively to Drive Sales
- DATASHEET: Through Partner Marketing Automation (PDF)
- VIDEO: Macabe Associates Drives Growth and Lowers Marketing Costs with Zift Solutions
- VIDEO: Optimizing Partner Sales
- VIDEO: A Bottom-Up Approach to Channel Marketing