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HPE Software Partner Boosts Lead Count And Credibility with PPC Campaign

About IntelliQA

Headquartered in London, England, IntelliQA Limited is a world-class provider of Software as a Service (SaaS) testing and QA solutions for organizations in the UK. This HPE Software Preferred Partner and HPE SaaS Black Belt Partner boasts an impressive client list that includes some of the world’s leading organizations in the engineering and finance sectors.

MEASUREABLE RESULTS

 

  • 54 highly-targeted leads
  • $46 cost-per-lead

The Results

With help from Zift Solutions, IntelliQA was able to capitalize on the reach and flexibility of PPC advertising while promoting the unique value of their company.

The turnkey multi-tactic campaign, which utilized PPC, social media and email, was easy to deploy and capitalized on best practices to connect with and nurture prospects and leads.

Free from the typical time-consuming manual processes of PPC, and armed with better prospecting data, high-quality content and qualified leads from HPE, the IntelliQA sales team was able to move targeted prospects “further down the funnel” to close more deals faster while focusing on the day-to-day operations of their company.

The Challenges

IntelliQA has an impressive breadth of experience, depth of professional knowledge and is known for its pragmatic, delivery-focused and straightforward approach. However, limited marketing resources, collateral and time to implement campaigns put the firm at a disadvantage compared to competitors. The company needed to expand online visibility, grab prospects’ attention and, like all proactive channel partners, deliver a continuous flow of leads to its sales team.

The Solution

By tapping into a turn-key, targeted Pay-Per-Click (PPC) campaign generated by HPE and Zift Solutions, IntelliQA was able to:
• Bring targeted traffic to their website and deliver high-quality content to prospects, showcasing the firm’s HPE expertise without burdening staff
• Easily activate and personalize their PPC landing pages with direct support from Zift to highlight the IntelliQA brand
• Position and maximize the value of PPC as part of an integrated marketing campaign (PPC, email and social media rather than a siloed marketing tactic to boost results)
“The PPC campaign was fantastic. The number of leads generated from the PPC campaign far exceeded our expectations, it added credibility and it provided corporate-level marketing collateral that we wouldn’t have the time or budget to create ourselves.”

- Paul Kaye, Director, IntelliQA (HPE Software Preferred Partner)
The turnkey multi-tactic campaign, which utilized PPC, social media and email, was easy to deploy and capitalized on best practices to connect with and nurture prospects and leads.
The IntelliQA sales team was able to move targeted prospects “further down the funnel” to close more deals faster while focusing on the day-to-day operations of their company.